Not sure whether you should start using infographics? Here's why we suggest you do.
March 2, 2022
You may think of infographics as a thing of the past - cheesy graphics that soared in popularity with the rise of the internet in the 2000s and have lost their place in a world of video advertising.
This is a common misconception! Infographics still have a place among online businesses seeking to make an impact through digital marketing. The vast majority of people are visual learners - making informative design a perfect method for communicating your message clearly to your audience. Let’s unpack below!
The Uses and Benefits of Infographics on Amazon
Infographics have become a key element to almost every successful Amazon listing. Generally, your listing will require a collection of images including a hero image, several infographics, and lifestyle images. Infographics allow your customers to understand the key elements of your product without needing to comb through the rest of your listing.
What Is An Infographic and How Do We Use It?
An infographic is a graphic element that visually presents information in a way that communicates key concepts clearly. Here are a few examples that we’ve made for clients in the past!
We use infographics because they are effective. Here are a few quick facts that help us understand why:
- Over 60% of people are visual learners
- The brain can process visual information 60,000 times faster than written information
- Your eyes can process 36,000 images every hour
- About 40% of the nerves that connect to your brain are also connected to your eyes
Science matters when it comes to marketing. Because the human brain so clearly favors visual learning, you have a much better chance of communicating to your customers by using highly visual elements that are still instructive in nature than solely relying on descriptions to communicate with your audience.
This is why you need to create infographics. By relying on captivating imagery and typography, you can hook your customers into wanting to read the rest of your description by giving them the overview in a way that connects easily.
What Does An Infographic Need?
So what are the elements of a good infographic? Here are 7 things you’ll want to consider when making your listing infographic.
- Plan It Out. This is true in every aspect of marketing, and infographics are no different. Take the time to study your target audience and the general feel, mood, and style of your niche. There are different needs for every marketplace - so understand who you’re talking to and what they’re looking for.
You also need to take the time to study your own product. What problem are you solving? What are the most important features of your product? What questions would you have if you were shopping around for this product? What can your product do that others in the field can’t? These are some things you may want to highlight in your infographic.
- Include Relevant Content. Infographics are intended to be simple - so you only want to fill your space with content that is absolutely necessary. Ensure that you are choosing the best pictures of your product to highlight the aforementioned details of your listing, and using text and icons to highlight this as well. Do not focus on every detail - only on the details relevant to the plan you’ve developed using your research and product evaluation.
- Set The Mood With Color Palettes. Did you know that there is a field of study called “color psychology?” Colors have a way of influencing us that we can’t quite understand. We can notice this psychology working at a product stand. Choose a color palette that fits your product. Researching your niche and competitor marketing may be helpful here. Spending some time on the social media profiles of top brands in your niche and on Pinterest (lots of color palettes here) can help you discern a great color scheme as well.
- Utilize Typography. Typography is the art of using different fonts to incorporate design into the written word. Amazon sellers can use typography to more craftily showcase elements of your product. Generally, you have a few different types of fonts:
Each of these font styles communicates a different mood. Learn how to use them in our article on designing infographics here.
- Stay Simple & Clean. The more complicated your infographic is, the less effective it is. Keep the visual representation simple, crisp, and clean. Don’t use busy backgrounds or a large collection of pictures - use one or two high-quality photos or renders per infographic and keep the text on each image minimal.
Less is more! You’ll also want to keep things rather symmetrical. Now is not the time to get abstract and fancy - it makes it harder for the brain to absorb the information because it’s too focused on dissecting your design choices.
- Use Professional Photography. This honestly speaks for itself. Your infographic is only as powerful as the actual images, listing images, or product images it contains. Utilize professionally taken, high-quality images to showcase your infographics. You can also use 3D renders - which we actually prefer for infographics as they can appear even crisper.
- Include Icons. Infographics usually contain icons of some sort. Icons can function as a header for your text elements on your infographic and help readers quickly skim over the graphic for meaning without missing a beat. If you don’t have someone on your team who makes icons (or a brand logo), you can use a service like Flaticon to obtain some (note, you’ll have to pay for a membership to use any icons in a commercial way).
Want to go more in-depth on how to create compelling infographics? Head on over to our blog here, where we give you a step-by-step tutorial on creating and using your product's high-quality infographics for Amazon.
So Why Should I Use Infographics?
Infographics are an amazing tool to showcase Amazon FBA sellers' products and product features in a way that is accessible to your customers. Infographics increase conversion rates and therefore boost your search results by helping customers understand your offering and click through to the rest of the product faster. Need help getting custom infographics or Amazon infographic services for your brand? Let our team of professionals handle it for you.
Julia Grant is a copywriter specializing in e-commerce and small business, helping businesses expand their reach with copy that clearly communicates their message and converts. She is a certified translator and interpreter and prides herself on providing culturally relevant content in both English and Spanish.See more posts from this author