Need help making your first infographic? Here's our guide to get you started.
March 2, 2022
If you’ve been selling on Amazon for any period of time and you don't use/create infographics yet, that needs to change. Infographics are one of the primary tools in the Amazon sellers tool belt - and you need to use them to boost conversions, organic traffic, and more!
What Are Amazon Product Infographics?
Infographics, simply put, are visual displays that communicate some form of information using a combination of typography, symbols, and images (Try not to use stock images or lifestyle images). Relying on tools like infographics will help you communicate better and faster with your customer base.
Visual tools such as this are so helpful because they tap into the reality of the human brain similar to what a product stand does. Did you know that 80% of people will remember something they see - while only 10% will remember what they hear and only 20% will remember what they read? Most people will only actively read around 25% of the text on a given page - and will only have the patience to dedicate around 15 seconds to read a page. To top it off - 90% of the information that your brain processes is visual in nature!
Here’s a question for you. Did you read that whole paragraph, or read the infographic? Which one more effectively conveyed those statistics to you? If you’re anything like the majority, you skipped right over the paragraph and studied the graphic.
Infographics are essential because they teach artistically, in a way that the brain absorbs more naturally. This means higher conversion rates, better traffic, and more satisfied customers.
How To Make Your Own Infographic
There are two important steps to creating a killer infographic on Amazon. These are research and design. Both are equally important - even though you may be tempted to focus primarily and exclusively on design (it’s more fun, we get it). Let’s unpack these steps.
Step One: Research Your Customer Base
Step one includes research. You have to understand the niche you’re selling to and who your ideal customer is.
It helps to actually create a hypothetical person that you are selling to. In the marketing world, this is called building a “customer profile” or “marketing profile.” These profiles help you understand who you are selling to, what they value, and how to reach them.
Here are some questions that you want to ask to start building your customer profile. Most products end up with a few different profiles - all of which are accurate and helpful - and all of which require different marketing methods. Try to create one that you feel most embodies those buying or searching for your product first.
- What problem is your product solving for your customer?
- What will your customer use your product for?
- What kinds of activities does your customer likely enjoy doing, considering their interest in your product?
- Would your customer be more of a home-body or explorer?
- What income bracket do you think your customer may be in? Why?
- What kinds of social activities does your customer enjoy?
- Where does your customer live? In the city? In the suburbs? On a farm?
- Does your customer like or have pets? What kind?
- What is your customer’s social media behavior like?
- What are the demographics of your customer?
- What is the education level of your customer?
- What are some core values in your customer’s life?
You don’t have to answer all of these questions - but answering these and developing an idea of who you could potentially be reaching can help you determine how to craft your infographics (and marketing material in general) moving forward.
Your finished product could look something like this.
Your customer profile may look different - but the goal of this research phase is simply to get you thinking of and thinking like your ideal customer. Then, you can highlight the aspects of your product that you think will best stick out to your outlined customer.
Spend some time on the profiles of influencers who have a lot in common with your “customer.” Check out their posts, what they value, their color schemes, their sense of humor…get to know them! All of this will help you craft an infographic that hooks them in (and it will help you with the rest of your marketing).
Step Two: Design Your Infographic Well
Once you’ve gotten to know your customer, now it’s time to do the hard work of designing your Amazon infographics. Here are a few tools you will need before you can get started.
- Professional product images OR high-quality 3D renders
- Access to icon packs you can use commercially
- Graphic design software. Photoshop is the best of the best and will get you the most pristine image.
Don’t have access to this kind of material? Consider working with a third party who can help you design your infographic professionally.
Here are the main elements of your infographic.
You need to choose a color palette that is most suited to your product. To determine what this is, you can use the research you uncovered in step 1 and see what other competitors in the field are using.
Another great tool to determine what color palette works best for your product is color psychology.
Once you have a general color scheme in mind, you can use a tool like Color Hex to get all the colors you need to make your design pop. Using hex codes or HTML when selecting the color for various aspects of your design helps ensure consistency.
Generally, muting the colors down a notch is helpful with infographics unless you’re selling something very fun and exciting.
Next, you’ll want to choose your fonts. There are a few general categories of fonts.
In order to grab your reader’s attention, you’re going to want to incorporate at least two of these different font styles. A combination of a serif and sans-serif is a classic. I personally prefer using a serif font as the header and a sans-serif as the body text - but every design is different.
You may be better off using a script or decorative font for your headers, especially if you’re wanting to give your audience a relaxed vibe as they take in your infographic. Most technology or high-end products will benefit from a strong use of sans-serif - keeping the design clean and modern. Avoid decorative, script, and even serif fonts if selling in this category.
Beauty and comfort items, however, benefit well from a script and decorative fonts. Serif fonts are making a comeback and can give any infographic a classic feel that attracts the hipster crowd (mostly millennials).
Utilize your research from step one and the above tips to use fonts that best fit the product you’re selling.
Imagery & Simplicity
Your high-quality infographics will need to be a combination of high-quality images of your product (or renders) and icons. Choose one image that best encapsulates your product and the product features of it that you want to showcase to your customers. This will be the primary focal point of your infographic.
You’ll then want to find simplistic icons that summarize the features you are highlighting. The key to all of this is keeping your graphic clean, crisp, and free from distracting elements. Let’s take a look at an infographic we’ve made for one of our clients.
Note how the image is easily visible and gives a visual representation of all the aspects being highlighted in the graphic. Also note the simple, non-distracting design and the use of minimalism to keep things balanced. Do the same with yours!
If you’re using an online site like Canva or Adobe Spark, you’ll likely be able to easily find a royalty-free icon/brand logo within their design element search. If you’re using Photoshop, however, you’ll need to obtain permissions to whatever design pack you are using for commercial use. Usually, this will require a membership.
Infographics are an essential tool to building a successful Amazon listing. Amazon FBA sellers can use these tips to create compelling infographics that effortlessly explain their product to future customers in a way that they will best understand! Does this seem overwhelming? Get help from the pros by partnering with EcomHub and its Amazon infographic services today!
Julia Grant is a copywriter specializing in e-commerce and small business, helping businesses expand their reach with copy that clearly communicates their message and converts. She is a certified translator and interpreter and prides herself on providing culturally relevant content in both English and Spanish.See more posts from this author