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A Complete Walkthrough of Creating an Amazon Seller Account
Account Setup
min read

Now is the perfect time to create an Amazon seller account and start your e-commerce business! When you're ready to begin, checkout our short guide to get started.

A Complete Walkthrough of Creating an Amazon Seller Account
Julia Grant

October 12, 2022

So you're ready to sell on Amazon? We've got your back. The first steps require some prep work but aren't intimidating as they seem. So grab your laptop, take some notes, and let's get started!

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Create Your First Amazon FBA Account: Seller Registration on Amazon

Great news! Creating a seller account on Amazon is not complicated. In just a few short steps, you can register on Amazon as a new seller and take that leap into e-commerce.

1. Go To The Amazon Seller Central Website

The Amazon Seller Central main sign-up page.

First, you'll head to to sign up for your Amazon Seller Central account.

2.  Click "Sign Up"

Next, you'll click "sign up." We will be walking you through the process of creating a Professional Seller Account - not an Individual Amazon Seller Account. All serious Amazon sellers should be using a professional account. This is because the professional account gives you room to grow and scale your business in ways that the individual seller account does not allow.

3. Click "Create Your Amazon Account"

Create Your Amazon Account.

From there, you will click "Create Your Amazon Account." Even if you already have a personal Amazon account, you should make a new one specific to your business account with a business email.

4. Enter Your Information

Enter your personal information to create your Amazon seller account.

Enter your name, email, and safe password. Make sure you save this data in a secure location. Since you are creating a business, make sure your password is extremely safe.

5. Make Sure You Have All Relevant Data

What to expect when registering your Amazon business.

Amazon gives you a list of all the data you will need to complete the registration process. Make sure you have all of this information on hand, including:

  • A valid, government-issued ID (or passport)
  • Bank details
  • Credit card information
  • Personal data (phone, address, name, etc.)
  • Business details (business address, location, type, name, etc.)

You will need all this data before you complete your registration, so if you don't have it yet - pause and come back later.

6. Follow The Easy Account Setup Wizard

From this point on, you simply click "begin" and follow the easy steps to get your account registered. It should not take long. Once you submit the application, you will wait for Amazon to verify it, and then your account will be ready to use!

Before You Create Your Amazon Account

As you'll notice, there is some crucial information you need before you begin this process. Getting these details ironed out before you start the setup process is better, as some of them cannot be changed later.

A man sitting at a laptop by a desk. A tablet, a cup of coffee, and some writing supplies are on the desk as well.

Decide On A Business Type

While Amazon allows you to register as an individual, you should start things off formally from the beginning.

Your best bet is to form an LLC (privately owned company) to protect you and your assets and ensure things are above board. While deciding on a business type, you should also decide on a business name.

Do Some Basic Research

Research first - always. That means putting in the work to ensure you have a professional selling plan before you hit the trigger button. Before you register your account, take the time to consider the following:

  • What niche you may want to sell in
  • What problems do you want to solve for your customers?
  • What potential product(s) you may want to sell
  • Whether you have the budget for inventory and marketing costs
  • How are you going to adjust to the learning curve of e-commerce?

All this research will help you determine whether Amazon FBA is right for you and how to formalize, name, and register yourself as a business. Then you can think about choosing your business models, like a private label business model or your own brand.

Create Business Assets

It's also helpful to formalize some things on the front end. This includes:

  • Choosing a business name
  • Registering your business as an LLC with your State (assuming you live in the USA) or local authority.
  • Creating a bank account for your business.
  • Acquiring a business credit card for expenses.
  • Creating a business email.

Getting these things taken care of before you register will make it much easier to create your Amazon account and keep things organized.

A GIF of a girl excitedly saying "I am the organized one."


Creating an Amazon seller account is a relatively simple process that anyone can do with a bit of planning. By taking care of some key steps beforehand, you can make the process even easier. And once you're registered, you'll be on your way to selling on the world's largest marketplace and making it a successful Amazon business! Happy selling!

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A Complete Walkthrough of Creating an Amazon Seller Account

Julia Grant

Julia Grant is a copywriter specializing in e-commerce and small business, helping businesses expand their reach with copy that clearly communicates their message and converts. She is a certified translator and interpreter and prides herself on providing culturally relevant content in both English and Spanish.

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